Are You in Business?
Do You Need More Revenue?
Can You Create More Profit?
Are You Being Paid What You Deserve?

I Need Some Help!

Are you making the most of every opportunity to grow your business?
Do you have a business and marketing plan to seize every chance that comes your way?

 Let's Make Sure You Do! 

Hi There!

I'm Trudy Heins

I’m here to help you unlock your full potential as a business owner or entrepreneur. Whether you’re navigating the corporate world, transitioning into entrepreneurship, or your business has hit a plateau, I’ll be there to guide you every step of the way.

With over 36 years of experience, including 30 years as a Certified Financial Planner, I’ve led sales teams, built thriving businesses, and moved from corporate to entrepreneurship. But it doesn’t stop there!
I’ve also owned and operated successful businesses across varied industries—from finance to retail, agriculture, and services. This diverse experience gives me the unique ability to help you overcome challenges in any business landscape.

Yes! Book Me In
My Why?

I believe everyone deserves to feel empowered through financial autonomy. My passion lies in helping you find the keys to financial independence, self-reliance, and stability.

Together, we’ll navigate challenges and unlock the potential of your business, creating success on your terms.

Business & Money Expert

  • 30 plus years of experience in the finance industry.
  • 30 plus years as a Certified Financial planner.
  • Senior Management team with GIO, Perpetual, QINVEST and boutique organisations.  
  • Senior Sales and Business Developer in major Australian Banks and boutique organisations.
  • Successful business starter and owner and entrepreneur in the finance, retail, agriculture, and service industries.
  • Diploma of Financial Planning.
  • Diploma of Agriculture.
  • Certified Business Coach with Fempire.

View my recent Masterclass – Mastering Money

Listen Here

Hear from Rebecca Brett

Ridgeman Bennet McLeod | Rebecca Brett | Trudy Heins | Business and Money Coach

Rebecca Brett BNut&Diet, MAppFin(FinPlan)

Director | Private Wealth Adviser

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My Business Coaching Services:

As your Business and Money Coach, I’m your trusted advisor, helping you gain a clear, holistic understanding of your business. I’ll work with you to:

  • Identify opportunities for growth by assessing untapped markets and revenue streams.

  • Improve your mindset around business and finances, helping you overcome limiting beliefs and develop a healthy relationship with money.

  • Strategise your next steps for sustainable, long-term success by setting actionable goals and tracking progress.

  • Ensure you’re paying yourself what you deserve by creating a pricing model that values your expertise and builds personal financial security.

Through coaching, I’ll equip you with the tools, knowledge, and confidence to make informed decisions, strengthen your leadership, and drive your business forward—while ensuring that you’re financially rewarded for your hard work.

Contract Business Management Services:

Need more than just advice?

I also offer Contract Business Management to help you implement the strategies and systems that drive real growth.

As your Contract Business Manager, I’m hands-on, working with you to:

  • Streamline operations by refining workflows and improving systems to eliminate inefficiencies.

  •  Boost efficiency by optimizing team performance, resources, and processes for maximum output.

  •  Increase profitability by identifying new revenue opportunities, cutting unnecessary costs, and ensuring you’re paying yourself what you deserve.

  •  Ensure compliance by reviewing legal, financial, and operational aspects to keep your business running smoothly.

  •  Oversee business growth strategies by implementing plans that align with your long-term vision.

  • It’s about taking action and creating sustainable results while you focus on what you do best—growing and running your business.

It’s about taking action and creating sustainable results while you focus on what you do best—running your business.

YES! BOOK ME IN

What's the Difference Between a Business and Money Coach and a Business Manager?

Business and Money Coach:

A Business and Money Coach is your trusted advisor, helping you understand the broader picture of your business. I’ll work with you to:

  • Identify opportunities for growth
  • Improve your mindset around business and finances
  • Strategize your next steps for long-term success


Through coaching, I’ll empower you with the tools, knowledge, and confidence to make informed decisions, strengthen your leadership, and drive your business forward.

Business Manager:

As your Contract Business Manager, I take a more hands-on role. I’m not just advising—you can think of me as an extension of your business. I’ll:

  • Manage the daily operations
  • Implement growth strategies
  • Improve processes
  • Ensure you’re paying yourself what you deserve while building a sustainable, profitable enterprise

The difference? Coaching is about guiding and mentoring; management is about executing and delivering results.

Whether you need one or both, I’m here to ensure your business thrives.

LET'S CONNECT YOU WITH SUCCESS!

Ready to take your business to the next level? Let’s create a strategy that works for you and unlock the entrepreneur within you.

Word of Mouth Speaks for Itself

Trudy Heins is a wealth of information, her insight into the financial world is backed by her many years of experience. Trudy is the winning combination of professional, knowledgeable, responsive, and always willing to go the extra mile. I would recommend her to anyone looking for great certified Business and Money Coach.
Mandy Gladwin
Mandy GladwinPrincipal Buyers Agent
Real Estate Buyers Sevices
Trudy Heins is an exceptional business coach who has completed Fempire's Business Coach program with outstanding achievements. Her wealth of knowledge in fostering successful businesses, coupled with her adeptness at navigating the challenges they entail, sets her apart as a true asset in the coaching realm. Trudy's prowess in understanding the intricacies of finance adds a powerful dimension to her coaching toolkit, enabling her to empower her clients with invaluable insights. With Trudy by your side, you're not just gaining a coach, but a guiding light towards business excellence and financial acumen. It was an absolute pleasure to coach Trudy and offer the frameworks she needed to launch her coaching business. She blew me away when she launched her business, completed her certification and gained a high paid coaching client just 4 days later. Proof that her networks know her value and were just waiting for her to launch. If you are lucky enough to gain an invite to coach with Trudy, grab it with both hands - I have no doubt she will book out quickly!
Marnie LeFevre
Marnie LeFevreFounder & CEO
Fempire
I worked with Trudy Heins when she was the Manager of Private Clients at Qinvest. I have seen her go on and build businesses of her own successfully and sell them. I have no hesitation in recommending Trudy in her current role..
Jenni Erbel
Jenni ErbelDirector
Strategic Outsource Solutions
I would highly recommend Trudy Heins to anyone wanting to building their business and financial acumen or elevate it to the next level. As a Certified Business and Money Coach, Trudy has the exceptional ability to translate and breakdown complex business strategies and financial principles into actionable, understandable steps. She has a natural talent for putting women in business at ease, helping them to foster a growth mindset that encourage you to break free from your comfort zones and help you move toward greater business success. Trudy's coaching style and approach instills you with confidence and ensures your needs and goals as a business owner are identified and addressed in a trusting and collaborative way.Trudy's profound knowledge and enviable experience of financial and wealth planning and business strategy, coupled with her ability to teach these concepts in way that makes complete sense, no matter what line of business you are in, makes her the best coach for anyone wanting to increase their business credibility and achieve their financial goals.
Naomi Matcham
Naomi MatchamNDIS Business Consultant & Coach
Trudy Heins is a reliable, insightful and knowledgeable adviser. She listens to her client's priorities and aspirations and provides really practical and thoughtful guidance to help them on their journey. She is very detailed and analytical, and strives to get the best outcomes for everyone. I would highly recommend Trudy, as she brings adept skills and a comprehensive approach to her clients. She is also an absolute pleasure to work with!
Krista Singleton-Cambage
Krista Singleton-CambageCOP31 Global Network Lead
I've had the pleasure of working with Trudy Heins for a number of years. I have found that she offers well considered solutions for the clients that I have referred to her. Trudy is true to her word and works with clients in a structured and ongoing manner that is truly beneficial.
Mark Ellard
Mark EllardRanga Home Loan Guy
Trudy Heins is fantastic at what she does and genuinely wants to look after her clients. Highly recommend!
Susie Press
Susie PressThe Loans Suite
Trudy Heins is an experienced and proven entrepreneur, business owner and coach who is brilliant at communicating and coaching those who are interested in building their own brand and taking a leap (or step) to start or expand their own professional future. Trudy is focussed on building belief and potential in others. Once you meet Trudy, you'll know what I mean. 🙂
Nicole Morrell
Nicole MorrellKey Account Manager
Magellan Asset Management
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